Innovations which are meaningful and storages which are functional are the ones which the homeowners want and that is the convenience that Merillat will be providing convenience to its consumers. The company is recently promoting the idea of The Dream Kitchen for the Real World which publicizes the functionality and utility of the Merillat kitchens. The reasons behind such promotions of Merillat are the results of a recent study conducted to test the importance of kitchen storage amongst consumers.

The study revealed that approximately 84% of respondents viewed storage as the most important factor affecting their decisions while designing their kitchens. Another 54% thought of remodeling their kitchens to improve upon the storage function.

The Brand and Communications Manager of Merillat believes that homeowners know what they want but are mostly unaware about the facilities on the offer for their kitchens and to address this problem Merillat is now redefining the “Dream Kitchen”. Merillat has also partnered with Curtis Stone, a renowned chef, who, they believe, will better illustrate the organizational, functional & innovative features of Merillat.

Here are a few initiatives done by Merillat to educate homeowners about the company.

• New Website – fresh look with more useful functionality of the website assist homeowners in planning better for their dream kitchens with a pinch of fun.
• The kitchen planner application– The website also offers a step-by-step guide to homeowners and assists them in planning out their customized kitchens offering them with best products features and styles most suitable for their lifestyles.
• Air Live TV Interviews – With the help of Curtis, a number of interviews are being aired over the morning shows on TV where easy cooking tips are provide while they also promote the organizational features of Merillat in an entertaining way
• Commercials on TV–The advertisements are currently being aired on channels like HGTV, Food Network, etc. and they popularize how simple a life in kitchen can get if it is designed properly.
  

 The kitchen should express the way of your life and so to know more on product offerings of Merillat, visit Merillat.com.

The author writes articles on Kitchen Improvements related topics including Kitchen Storage.